Case Study


Design, Development, Strategy

LUXnow is a community marketplace that provides access to an expansive, expertly-curated portfolio of luxury assets. With an initial focus on exotic and luxury cars – expanding to include yachts, villas and private aviation – LUXnow provides its community of members with an unparalleled selection through its extensive peer-to-peer network, offering owners the opportunity to list and monetize their assets with the touch of a button.

Driven by the belief that the combination of community and technology is the intelligent way to share and experience luxury, LUXnow was created to provide the best of luxury on one convenient platform – a secure and transparent way to access and share what you want, when and where you want it.

Direct Works designed the mobile and web experiences, and created the strategy for the peer to peer rentals and how they are administered. Ultimately comprising of 5 separate products and a booking engine, LUXnow is able to provide vendors and members with the tools to disrupt the luxury market.

We were able to work closely with the client and guided them through marketing and customer engagement strategy.

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