There isn’t a strictly defined set of rules that come with developing a successful app. However, there are a few factors to keep in mind during development. Considering the fact that there are almost 1.5 million apps available on the iOS App Store as of June 2015, it is a tricky challenge for your app to stand out and be truly successful.
Here are some critical factors you should consider if you want your app to catch on with users.
Prior to the launch of your app, it should be tested multiple times to avoid bugs and crashes. Aside from bugs and errors, another element that is extremely crucial is your app’s load time—the average expected load time for apps is 2 seconds. Once the app is in operation, it should run smoothly without sacrificing a lot of phone memory. If the transition between pages don’t run smoothly, it would be advisable to have an entertaining loading page to pass the time.
A successful app should solve a problem or make things easier, regardless of its purpose. Whether it’s booking a cab, reserving a hotel, or even easing boredom with a simple arcade game— your app, first and foremost, should simplify a task or solve a problem.
The average human’s attention span is short due to the advent of smartphones and social media. It’s important to capture the attention of your users in just a short span of time. From there, you should think of more effective ways to hook your users.
There might be times when the internet is down or not available for your user. Many users prefer apps that can work offline. A successful mobile app should be accessible even when users are on-the-go. You also have the option to let users download content which they can check offline.
A Content-Rich Experience.
Connectivity tools such as location services, Wi-Fi, clocks and cameras enhance the user experience by combining information from other systems to create an experience rich in content that allows the user to achieve the task they need to accomplish at a given time.
Social media integration makes it more efficient and less time-consuming for users to share content across different social media platforms without having to leave the app. For example, you can allow a user to share their high scores on Twitter or share a song to Facebook without having to leave the application. This also allows you to reach audiences not familiar with your app.
Simple and Intuitive Design.
The overall design can either make or break your app—keep the design simple, intuitive and easy to understand. The user interface should be easy to follow. If not, you could add a walk-through or how-to-video for first time users. A compelling first impression will surely make your users fall in love with your app and everything else will flow smoothly. After all, first impressions are the only impressions that matter.
Overall, success in app development can be determined by how well these critical factors are optimized and intertwined. If you need help in creating your mobile app or just want to throw around some ideas, we’re ready to help.